A Smarter Way
start Feb 03, 2017
due Feb 21, 2017
A new ‘dog tracker’ product required two films as part of its launch campaign in the USA.
As well calling for a director’s interpretation on two fun and quirky scenarios devised by our creatives, the brief also asked for a third idea.
Guy’s approach and casting was both witty and engaging, and his own idea – the cop siren – caught our judges’ imagination.