Please note: as this brief has such a quick turnaround, please submit your clip(s) as soon as you can. Closes Wednesday 10th 23:59 PST.
We want to create a montage moment in a commercial that shows how “living kind” can be expressed by so many people in so many ways, both in how we treat our bodies, each other and the world.
What we’re after:
We want you, the Flare Studio creators, to send in clips of yourselves, roommates, friends and family members showing an act of kindness moment.
Kindness takes effort, the action in the scene should relay that they went above and beyond to extend help or give back and that it was a moment where a stranger went out of their way to help out. It should be uplifting and leave you with a feeling of goodness. The kind moment should be easily understood in a single visual. It should not need an in-depth background story to understand what's happening in the scene. Think 1-3 seconds.
Kind bars are for everyone, every age. Ensure there's a diversity of ages, ethnicities, and interests shown. But please prioritize age ranges from 20-40 and focus on faces.
Examples of Kind moments to capture:
- A couple of people planting a tree
- Volunteering at a food bank (avoid picking up trash)
- Building/ painting a home or community piece
- Bringing homemade food to a neighbor
- Helping an elderly across the street
- Helping up an opposing team member in a sporting event or assisting a person with a cramp or limp off the field/past the finish line
- Helping to assist someone who’s lifting something / who has dropped anything
- Mentoring – (closer in age, and showing diversity helps to imply it’s not just a teacher and student)
Each clip selected for the film will be paid $750 USD.
THIS IS A SUPER-FAST PROJECT, SO YOU HAVE ONLY 48 HOURS TO FILM AND SUBMIT YOUR CLIP
ONCE WE GET THE CLIPS WE NEED WE’LL BE CLOSING THE BRIEF, SO ACT QUICKLY!
A Few Pointers:
- You don’t need to have a whole story (your clip will be used as part of a montage/narrative that we’re creating), just a single concept neatly executed
- You can shoot on your smartphone or, if you have one, a DSLR (or higher grade camera) and while it is UGC (user-generated content), try and make it look as good as you can (not dark or out of focus, nicely-framed etc);
- You do not need to edit your clip, nor provide audio or add music
- If filming in public or private property you will need permission to film there and get the required permits.
Do’s and Don’ts:
- Film on any device you choose – it can be your smartphone or a professional camera (if you have one). If filming on your phone, we’d suggest shooting horizontally
- Do keep it short – no more than 4 seconds, ideally
- Do shoot it with the ability for us to zoom in if needed as we’re cropping these in a different layout
- Do not show any logos or brand names (eg T-shirts people are wearing) or other intellectual property, as we will not be able to use the clip
- Don’t include any music (so turn off the stereo/radio, please)
- Please, no nudity or profanity, drugs, violence or weapons – we simply won’t be able to use your clip
- Do not post the video to your social channels, if you do we will have to exempt your submission
- Finally, please do not put yourself or others at risk!
- Sorry but we cannot utilize any clips shot in the USA
- We’re avoiding masks as we want to see expressions so please only film with those you’re comfortable with in terms of Covid restrictions
What Do I Do Once I’ve Shot My Clip?
Click the ‘Submit’ tab on the brief page and just drag and drop the file of your clip onto the page. Fill out the information form and hit ‘submit’. Easy!
You can submit as many clips as you like, and each clip we use will be paid $750.
The DEADLINE for submitting your clips is Wednesday 10th MARCH (23:59 PST).
You will need to submit a signed ‘release form’ (you can download this from the sidebar) for anyone who appears in your clip and upload it alongside your video(s) for the outlined usage.
Anyone under the age of 18 appearing in the video or shooting content will need to have a parent signed release/contract.
We recommend paying those who appear in your clip(s) as a thank you (or its own act of kindness), but this may only be necessary if your clip is selected.
We cannot accept any clips shot in the USA.