Director Greg Lomas @ Scholars and Gentlemen Deliverables 1 x 3' content film
Energy BBDO/Tracy Locke in Chicago for Mr Muscle had developed a creative campaign titled ‘Clean less, Dream more’ for their Mr Muscle brand focussing on working mothers who had a hidden talent.
They had already created a film for a chinese audience and wanted to create a film for the campaign in South Africa. Culturally the two countries are quite different with regards to family stucture, perceptions on womenhood, the role and structure of the family and a modern mother within South Africa.
We asked the platform to give us their cultural insights on how we could tailor the film to keep it authentic, relevant and impactful.
We awarded the project to http://www.scholarsandgentlemen.co.za/ who like their company name suggest were a pleasure to work with and their director Greg Lomas was able to create a film that dealt with all the aspects of cultural and brand nuances that powerfully brings home the influence, power and pride of a modern mother on her young daughter.