PEDIGREE

Dentastix

START
Pitch

START Jan 02, 2019 DUE Jan 08, 2019
Treatment

START Jan 11, 2019 DUE Jan 15, 2019
Production

START Jan 18, 2019 DUE Feb 14, 2019
END

Pitch Your Approach To Our Dentastix Scripts Treatments Paid 3 X £500 Production Budget £82,000

Director Jono Hunter @ Mindseye Deliverables 4 x social films Total Budget £82,000

Brief
Gallery

Create a 20” doggy version of that familiar film scene: a wise old teacher passing on his wisdom to his wide-eyed apprentices…

Pedigree wanted to create a series of fun films for their latest Dentastix campaign so the creatives at AMVBBDO wrote a series of scripts that introduce 'Bruno The Wise' – an impossibly old, bearded dog – who passes on his wisdom to puppies seeking his wisdom.

We reached out to the top tier of the platform to find a director and production company who had needed to have a unique mix of humour, animal experience and also technical know-how to situate the doggies in the mountainous landscape using green screen (sorry to give away the illusion).

Jono Hunter from Mindseye was exactly that director and was able to create the suite of films bringing to life the scripts with with humour, skill and technique.

PEDIGREE

Dentastix

Create a 20” doggy version of that familiar film scene: a wise old teacher passing on his wisdom to his wide-eyed apprentices…

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