For NUU Mobile’s first-ever brand campaign in the US, we wanted to highlight how their affordable phones share the same ‘can do’ attitude as hard-working people in America.
The idea behind the campaign was to celebrate the true working-class heroes who give of more of themselves to pursue their dreams, even if it means going long into the night. We call these heroes the ‘Five-to-Niners’.
We put a brief out into Studio Pro looking for a production company and director who could bring the scripts to life with a balance of commercial sensibility but with a strong focus on realism and the characters they would follow in the films. Kyle Soehngen and his team at 271 pictures created a great pitch and really grasped the tone of the campaign.
The campaign ultimately featured people across the US from all walks of life and played out across North America.
NUU Mobile 60" brand film
NUU Mobile Nurse Persona Film
NUU Mobile Coach Persona Film