We want to showcase the lifestyles of people in Asia/Pacific through a range of photos and videos that demonstrate how their society is changing through the places they visit, the food they eat and the people they meet.
We want to connect the old world with the new, where people are seizing the world for themselves, innovating and embracing progress, but conscious of their traditional values and customs.
We want you to be a part of this movement, capturing photographs and videos on their phones or cameras that show people’s lifestyles across the region.
WHAT WE’RE AFTER:
We’re looking for a range of photos and video clips/gifs that showcase how the lifestyles of people across Asia are changing. We want a look into the unconventional things people do in life to pursue their passions, embracing old traditions with new (or emerging) ideas for the betterment of self and community.
We’re selecting a range a filmmakers and photographers to capture the moments that best show how people in Asia are living in 2018.
Do you know a great street food cart where people flock to? How do you tackle your morning commute? Do you choose to avoid the high street or the mall when you shop? Are you seeking new experiences when you take a holiday?
As a first step, just send in your ideas of places, people, food or experiences where you’d like to take your photos or films. You can put these into a ‘pitch’ document or just fill out the fields in the submission form directly.
We’d also like to see any previous photos or films you’ve done before. You can send a link to your Instagram or a selection of social photos you’ve already shot. If you have a website then send a link to that too!
You can use the suggestions we’ve listed below, or you can suggest your own.
You will be selected based on both your ideas but also on your current portfolio so you should include some of the best examples of your work you can.
We’ll choose our favourite ideas and commission them to capture those ideas, paying $500 for each photo and $750 for each video clip/gif we commission.
We may even select some of those examples you send in!
HERE ARE SOME KEY THEMES YOU COULD CAPTURE:
Please consider these just a starting point – we are after the real stories that capture how life is changing.
How are people experiencing traditional food in a modern way?
Areas/subjects to include: Market / Street Food, Quick Service Restaurants, Food delivery services, restaurants / cafes, or any other new concepts/places that people are gathering to eat.
What it might look like: People keeping food traditions alive. e.g. the street food market in Singapore, food trucks in India, bringing your own cutlery vs disposable/plastics.
Remember the perspective can be taken from either the seller or the buyer to demonstrate the unconventional changes.
Shopping / Retail
How are people shopping where you live? eg sourcing shopping from friends (vs. big box stores) How are they doing things sustainably?
Areas/subjects to include: supermarkets, ‘general stores’
What it might look like: you could shoot local artisans and/or show sustainability in the community (e.g., zero-waste, go-jek services, container “shops”, etc)
You can also take the perspective from small business owners producing new type of products (eco-friendly, organic, etc.) that sells to the rest of the country.
How are young people tackling or changing their commute?
Areas/subjects to include: Taxi, Train, Subway, Bus, Ride sharing, Cycling, Lifestyles impacting commute (eg. Travelling with pets, elderly, etc)
What it might look like: Shared economies for a greener future (e.g. Bike sharing apps in Singapore). Ride sharing, car pooling, electric car rentals?
People are seeking experiences instead of beaches, and memories instead of discounts, so we want to see people engaging in local cultures and new experiences.
Areas/subjects to include: People featured outside their home country experiencing something new.
What it might look like: People experiencing local culture to enhance individual experience (e.g. farming and learning local cooking methods, eco travel, volunteerism, educational travel, etc), you can alsodemonstrate new ways of traveling or new meaning to a travel experience that enriches their lives.
People are changing and challenging how they express themselves.
What it might look like:People seeking self-fulfillment, authenticity over fame.
You could feature unique music festivals like Silent Garba in India, skateboarding being a new Olympic sport, parkour in cities, turning underground tunnels into art exhibitions, music festivals, cultural event, mardi gras, etc.
STYLE & TONE:
Some examples of photos are in the mood board (you can download it from the sidebar).
It should not be “stock library” looking.
We want you to capture the story and the more dynamic moments within everyday life.
You can be part of the action, or show interesting perspectives, and your images and films should feel energetic and active, more spirited, positive, lively, fun and social.
Your photos/videos should be optimistic, joyful, aspirational but incredibly authentic!
WHO SHOULD BE IN YOUR PHOTOS/VIDEOS?
You should use non-actors of local nationalities in the countries listed above.We’re after people of all ages instead of just millennials, so your hero and principals should be between 18-45,however open to receiving assets of older consumers, too. You can use any variety of social demographic or interest group.
We also would like to see a diversity of people, ages and culture.
Please note that you will be required to get release forms signed from everyone who features in your stills/videos.
DO’S AND DON’TS WHEN SHOOTING:
- Shoot/Film on any device you choose – it can be on your phone or on a professional camera, if you have one – but try and keep the quality/resolution high
- Try to keep your videos short – it should be no longer than 15 seconds
- It can be a combination of photos and videos (3-6 secs) to form a 15-sec film
- Please avoid identifiable landmarks (it should look like it could be anywhere)
- Please don’t include music (either on your clip or in the background)
- Try not to show any logos or branding
- Please, no nudity or profanity in the footage
- Please don’t include children under the age of 18 included in the footage
- Do not put yourself or your subject(s) at risk
- Ensure you ask anyone in your photos/videos to sign a release form for their permission (you can download this from the sidebar)
PROCESS & TIMEFRAME
Once you’ve put together your proposal, simply upload it to the submission page and click ‘submit’.
Our creatives will then review your proposal and you will be notified within two days of the pitching window closing as to which ideas have been selected.
Once selected you will have a week to take your photo(s) or shoot your video clips, before uploading them through the platform (along with any release forms) for delivery. Once accepted and any approval checks have been undertaken, we’ll make the payment to you.
The deadline for submitting your pitches is Monday 8thOctober 2018 (23:59 PST).