TBWA World Health wanted a content film and cutdowns for their latest creative campaign for Systane Complete eyedrops.
The script focussed on an inspiring real-life character as the face of the campaign. They live life to the full, achieving success in their busy professional life while finding the time to enjoy their hobbies and passions outside of work.
We put a brief out on the platform looking for a director and production company who could bring this script to life balancing the authentic, documentary feel whilst still maintaining a commercial sensibility. Antoni Nikowski from Papaya films put forward a great creative and logistical approach to the brief and created a suite of films that both look great and deliver on the creative and strategic brief.